AUSTIN BODD is a London based designer lifestyle brand with an aim to transform the aspirational man from ordinary to extraordinary by producing luxury garments and accessories at it's best value.

The brand was established by two brothers with a love for fashion and the fashionable lifestyle. The brand initial collection A/W 2019 debuted in January 2019.

 

BIOGRAPHY

Founded in 2018 by a group of long time connoisseur's in premium styling, quality and value fashion, it's founders aim to deliver the same qualities to consumers worldwide. The AUSTIN BODD brand gathers a breadth of collections like INTERNATIONALOCAL to deliver men’s wear including casual-wear, athleisure, denim, accessories, eye-wear and footwear.

Its founders are responsible for the branding, principal designs, creative direction and strategy.

THE BRAND 

OUR COLLECTION ASPIRES TO INFLUENCE THE LIKE-MINDED INDIVIDUAL WHO IDENTIFIES WITH THE VARIOUS ARCHETYPE OF THE AUSTIN BODD PATRON. THE AUSTIN BODD PERSONA EMBODIES THE CONFIDENCE OF THE GLADIATOR BROUGHT ABOUT BY TRANSFORMATION FROM ORDINARY TO EXTRAORDINARY, HENCE THE LABEL LOGO OF THE HEROIC HELMET.

AUSTIN BODD BRAND IS SYNONYMOUS WITH  QUALITY AND STYLISH CLOTHING THAT IS INTERWOVEN WITH INNOVATIVE TECHNOLOGIES AND PREMIUM FABRICS. OUR BRAND OFFERS PRODUCTS THAT WILL SUSTAIN OVER-TIME WITHOUT THE BURDEN OF FREQUENT REPLACEMENT.

 

THE LOGO

Our brand symbol of choice is the gladiator helmet, it is transcendent of the warriors ability to transform from ordinary to extraordinary. As a lifestyle brand, Austin Bodd embodies the tenacious procession of the evolution of man. Each product Austin Bodd offers is symbolic of the armour of the gladiator, one which protects, one that is a transference of energies: thus giving whoever wears our clothing the inheritance of boldness, style, and confidence.

 

THE RIBBON

 

A trademark of Austin Bodd, the Ribbon is engraved around the logo and featured on our garments. What makes it so special? The ribbon represents a continuum. When the brand was created it was essential to create something that emblematize totality. The ribbon is symbolic of wholeness, perfection, awareness of self - representing the infinite… timelessness. This symbol yields no time, no restraint. The colours are representative of one's virtues. Red represents courage, white is purity and cleanliness, and blue is loyalty and devotion.